Senior Lifecycle Marketing Manager

About the role

A fast-growing AI company building the world's largest AI companionship platform is looking for a Senior Lifecycle Marketing Manager to elevate their CRM strategy to new heights. With over 50 million users and growing, this role offers the opportunity to turn CRM into a major revenue channel by optimizing user conversion, increasing repeat purchases, and enhancing retention across various communication channels. You will report directly to the Co-founder and CMO, with significant autonomy to innovate and drive measurable growth at exceptional scale.

What you'll do

Own one of the company’s biggest growth opportunities: lead the strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation Find the growth hiding in our user base: use behavioral data to uncover where users lose interest, stop engaging, or miss an opportunity to purchase Crack the first-purchase challenge: create onboarding, abandoned-payment, offer, and follow-up journeys that turn more registered users into paying customers Keep users coming back: increase token purchases, repeat purchasing, retention, reactivation, and LTV through smarter segmentation, personalization, and timing Test big ideas quickly: build experiments, measure what genuinely moved the numbers, scale the winners, and turn each result into the next opportunity Make ambitious CRM ideas possible: work directly with Product, Data, Engineering, and Creative to improve the tooling, tracking, messages, offers, and reporting behind the channel

What we're looking for

• CRM Scaling Experience

  Scaled CRM before, demonstrating significant improvements in revenue, conversion, repeat purchases, retention, reactivation, or LTV with real numbers.

• B2C Subscription Growth

  Worked in a high-volume B2C subscription business where CRM had a direct effect on revenue.

• Hands-on CRM Builder

  Thinks like a builder; can personally create segments, journeys, experiments, campaign logic, and performance analysis.

• Data-Driven Experimentation

  Knows how to find and prove what works using user behavior, testing, control groups, attribution, and incrementality to validate results.

• Adaptability & Ownership

  Moves quickly and takes ownership; comfortable building without a finished playbook and creating momentum without perfect information.

• Product Category Comfort

  Comfortable with products powered by uncensored AI models and content.

What's on offer

4 weeks (20 days) PTO Annual in-person meetup $100 monthly health insurance allowance Unlimited 1:1 sessions with psychologists & lifestyle experts (OpenUp) Co-working space budget (35 EUR / $40 per visit, up to twice monthly) Learning budget Company laptop & equipment ($250 monitor, $150 peripherals) Premium AI tools access