Senior Performance Marketer (Mainstream)

About the role

This is a hands-on role for a Senior Performance Marketer at a fast-growing AI companionship platform scale-up with 50 million users. You will inherit high-performing campaigns, work directly with the CMO to scale growth, and have the opportunity to test and scale new channels. The role is focused on fast execution, iterative optimization, and significant impact on user acquisition.

What you'll do

Take the lead on one or two paid acquisition channels (e.g., Meta, TikTok, Google), with potential to expand scope Contribute to building scalable acquisition funnels, from execution to iteration, with aggressive growth targets Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV Monitor performance daily using tools like Voluum, GA4, and internal dashboards Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves Own the creative briefing process: define hooks, formats, and angles based on performance patterns Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages Implement systems to reduce creative fatigue and increase speed of testing Build strong relationships with traffic sources and negotiate premium placements and custom deals Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly Identify opportunities to streamline acquisition processes through automation and internal tools Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently

What we're looking for

• Experience in Performance Marketing / User Acquisition

  4–10+ years in performance marketing or user acquisition, proven track record managing $300K to $1M+/month in paid media spend

• Campaign Ownership & Execution

  Full ownership of campaign execution, results, and optimization across various paid acquisition channels (Meta, TikTok, Google, etc.)

• Analytical Fluency & Data-Driven Decision Making

  Proficiency with GA4, Voluum, tracking setups, dashboards to monitor performance daily and drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior

• Creative & Funnel Optimization

  Strong creative instincts (write briefs, analyze hooks, iterate fast) and experience optimizing landing pages and funnel conversion. Collaborate with content and product teams.

• Communication & Collaboration

  Perfectly fluent in English with strong communication and collaborative skills, comfortable with a doer mindset and balancing execution, planning, and strategy.

What's on offer

Offers Bonus Paid Time Off: 4 weeks (20 working days) Annual Gathering Health & Wellness Support: Monthly allowance of 100 USD for health insurance expenses, unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp (also available to up to three family members) Co-Working Space Budget: Up to twice per month (35 EUR / 40 USD per visit) Learning Budget: Courses, books, conferences, events, certifications Company Laptop & Equipment: Laptop, monitor budget up to 250 USD, keyboard/mouse/mic/headphones budget up to 150 USD AI Tools Access: Premium access to ChatGPT, Cursor, Hugging Face, Claude Code, and other needed tools